Consumer Loyalty Gamification Idea Generation

Key Information

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Challenge Overview

THIS IS AN IDEA GENERATION CONTEST


This is an idea generation contest, not a Conceptualization contest. Submission format instructions are listed below. You must not complete the Conceptualization Template. This contest is not rated and your reliability will not be affected.

Project Overview

We are initially looking for some creative ideas on how to accomplish some specific goals of connecting with our consumer base through gamification and customer loyalty. 
The idea is formed around an interactive mobile application that would engage consumers to participate in a rewards / incentives program.  Ideas include use of GPS, social media, promotional tie-ins,  and helping turn a percieved "chore" into a game with rewards.

For details, please register to see requriements in contest forum.



Final Submission Guidelines

Submission Guidelines

Submit an archive file containing Conceptualization Document, .tcuml file and other required files into Online Review Tool.

 

REVIEW STYLE:

Final Review:

Community Review Board

Approval:

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ID: 30034448